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Collection of TV commercials significant to the history and development of TV as an advertising medium.
This movie is part of the collection: Prelinger Archives
Audio/Visual: Sd, B&W/C
Keywords: Advertising: Television commercials; Consumerism; Advertising: History
Creative Commons license: Public Domain
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Being a classic TV fan, I appreciate Arthur Godfrey's historical importance, though otherwise I'm not a fan.
The two beer commercials are first-rate and instantly memorable, more so considering the relative rarity of beer ads back then compared to Toothpaste, coffee, cars, and cigarettes.
Skippy commercials back then always made a big deal of how it tasted like peanuts...
Subject: I loved it!
I have to say that I loved the Arthur Godfrey Lipton Soup commercial, it was one of my favorites. I'm 41 and personally I yearn for a slower time. Our world today is too fast and in my opinion, way too full of itself. Great stuff!
Tenor madman -
Subject: Watch out for...
I think there are two really cool commercials here. The first one being the Bud commercial. What's so cool about it? The music. The music is really well produced. You hear these fantastic flute solos (played really in tune and with a killer tone), the cool swinging jazz rhythm section, and the gorgeous 4 part jazz vocal group. Somebody get me a Bud!
The second commercial that stands out to me is the one for Gallo wine. Again, the music is outstanding. You have a slammin' piano trio with a fantastic trumpet player. As we'd say in the music world, 'it's just burnin'!
Something funny I noticed was in the middle of the commercial they have a shot of a guy with a big ol' juice glass filling it up with wine. Somebody better not be driving home!
Subject: A stage comedian?
That 'stage comedian' referred to in the description of #35 (Lipton soup) is Arthur Godfrey, a TV and radio host of way back then. He was booted off his radio talk show and banned from the air waves for life after having said the wrong thing. HHmmm... sounds familiar. Nearly 50 years ago but I'm sure Imus must have heard about it.
It's great to see these ads again after so many years. I think someone should document as many of the spokes-people as possible before we all turn to dust.
Deb-The Pop Culture Fan -
Subject: Love Those Vintage TV Commercials!
What a wonderful site you have! I could sit at the computer all day and night--watching commercials! I have enjoyed this very much. . thanks again. . .
Subject: Enjoyable collection of tv ads
Enjoyable to watch these vintage tv adds. Perhaps people too young to remember Arthur Godfrey found him talkative and slow paced, but I think he did a great job for that era. That portion brings back a lot of nice memories.
Subject: Don't blow your top!
This was a fun mix of commercials as are all of the shorts in this series. But I have to agree that the Arthur Godfrey bit really brought down the pace. Sure there's slight historical value to it, from what i understand, Godfrey's angle was to sort of make fun of the product he was pitching, but i think it's mostly a good demonstration on why you don't see too many on-air pitches for sponsors anymore. His 3-4 minute speech rambled in monotone, and was only briefly punctuated by his funny jabs at the company- "there's chicken in there, i swear!" I was bored by it, but it's followed by a really peppy Ritz commercial.
Subject: Godfrey and commercials
Godfrey was a pitchman for for anything and everything - as long as he believed in it. And he sold you, the audience, on it. Just as some Bud commercials today (the Superbowl ones for example) make you like the product, Godfrey did the same. Plus, at one time he had several television shows and a radio show on each day for CBS; more than anyone he kept the network afloat and it's a shame that the Ed Sullivan Theater wasn't named for Godfrey, a man who led Sullivan in more top shows (the only difference is Sullivan, a host with minimal talent other than being a notable host, had a show that lasted longer).
Watch it for the Lipton commercial, and see what good soup is and why you should go out and buy some.
Subject: Grab a bud!
Where theres life! THERE'S BUD!
Subject: Beer ads.
Clips #32 -#37
More beer ads.
Budweiser with old-style cans and
Ballantine's Brewer's Gold puppets.
Subject: Some other "guys"
S.O.S. cleaning pads
A man and a woman in Viking costumes sing on stage about S.O.S. A man comes out and sings the high vocal sections in a blond wig.
The man in the blond wig is Garry Moore, another of the early TV stars. His afternoon show, and Arthur Godfrey's morning show, were the anchors of CBS' daytime schedule in the 1950s. The tall man is Durwood Kirby and the woman is Denise Lor, Moore's sidekicks.
Subject: Arthur Godfrey
That "guy" is none other then Arthur Godfrey. Arthur Godfrey was one of the founding farther's of entertainment television. This film offers a wonderful glimpse of a true pioneer.
Subject: More foooood!
Some okay ads in here, but the guy just going ON and ON about Lip[ton soup amd the great Skippy Peanut Butter ad at the end of this volume makes up for an otherwise forgettable bunch of ads. I loved the fact that you had to open beer wit a can opener at one time...